The world is changing, and so are the methods to get in front of new customers. Cold calling, mailers, telemarketing, and flat websites, although still effective, don’t always do the trick. Technology has taken over; is your business leading the pack, or falling behind? Now, more than ever, it’s of utmost importance to do what your competition is not. Utilizing new resources, most of which are inexpensive or free, can set your business apart in a big way.
Web 2.0 tools such as Twitter and LinkedIn, when used properly, can quickly spread the word about your brand. This personal, one-on-one communication should be transparent, developing trust between your business and it’s prospects.
Blogs and E-zines are also a great way to stay in touch with prospects, as well as interact with them in a new way.
Public relations efforts are free…is your business taking advantage of this media outlet? Do you know how to present yourself as a subject matter expert to give the press a reason to publish information on your business? Have you provided relevant “news” on your business that is intriguing enough to be published or appear on television?
Does your business have a unique selling proposition, which concisely allows prospects to understand why your business is unlike your competition?
Contact The Farst Group today to learn more about these tools, as well as many others, that will increase your presence in the marketplace…ultimately increasing revenue and making your competition wonder “What Happened?” !
